Lit brick building at night with arched windows and warm interior lights

Conscious Hospitality in the Heart of SoHo.

The Library. Your Office Away from the Office.

Conscious Hospitality.

11 Howard’s conscious approach to hospitality promotes the reassuring nature of familiarity, creating habits, routine, and comfort—but offset with surprise and adventure. In other words, 11 Howard provides a clean slate where guests can write their own New York stories.

With its very casual luxury, 11 Howard is destined to become a classic. This innovative hotel, where Danish minimalism meets New York realism, answers the call for a relaxed, smartly curated place to stay in SoHo.

Le Coucou logo above a blue-and-white abstract mural with stylized faces and hands
Modern bedroom with gray headboard, white bedding, pink throw, wall art, and bedside lamp
Le Coucou logo above a blue-and-white abstract mural with stylized faces and hands
Modern bedroom with gray headboard, white bedding, pink throw, wall art, and bedside lamp

GUEST ROOMS

11 Howard’s 207 guest rooms and suites feature wide-plank light oak floors, handcrafted furniture, naturally dyed fabrics, and custom artwork. Most have 11-foot ceilings and oversized windows, allowing for unexpected city views and abundant natural light.

PUBLIC SPACES

At 11 Howard, Danish minimalist design merges with the grit and glamour of downtown New York. Embracing the Scandinavian ideals of lightness, utility, and durability, the hotel’s spaces take on the personalities of their inhabitants.

NEIGHBORHOOD

The hotel is situated at the corner of Howard and Lafayette Streets in SoHo, at the crossroads of the Bowery, Chinatown, and Little Italy. This eclectic neighborhood is bursting with design, fashion, food, music, nightlife, and art.

THE LIBRARY

The Library, 11 Howard’s comfy and casual co-working space, provides a study-like setting where guests can interact with each other as well as local artists, filmmakers, and other creative professionals.

THE BAR

The culture of the street reveals itself in 11 Howard’s bar and lounge. From light and open to sensual and inviting, this venue’s ambiance evolves throughout the day to reflect its changing function.

Close-up of green palm fronds fanning out in sunlight

Nature's Symphony

Breathtaking colors of our planet
Smiling person in a green sweater laughing against a light background

Faces of Humanity

Portraits of people from around the globe
Close-up of rippled orange sand dunes with soft shadows

Sands of Time

Stark beauty of desolate dunes
Red sandstone canyon walls glowing in warm sunlight under a narrow patch of sky

Beyond Boundaries

Visual odyssey across continents
Person standing before a wall of colorful abstract artwork in a gallery
Red neon “Rock N Roll” sign glowing in a dark window
Busy street market storefront with yellow signs, teal awning, and shoppers browsing produce outside.
Close-up of green palm fronds fanning out in sunlight

Nature's Symphony

Breathtaking colors of our planet
Smiling person in a green sweater laughing against a light background

Faces of Humanity

Portraits of people from around the globe
Close-up of rippled orange sand dunes with soft shadows

Sands of Time

Stark beauty of desolate dunes
Red sandstone canyon walls glowing in warm sunlight under a narrow patch of sky

Beyond Boundaries

Visual odyssey across continents
Graffiti-covered storefront with colorful murals and a blurred pedestrian passing by an orange cone.
Row of urban fire escapes on brick apartment buildings in warm sunlight